Privacy Policy

Advernomics is a paid media consultancy owned and operated by Krishiv Trehan, based in Jammu, India. This policy explains how we handle personal data collected through advernomics.com and through direct contact with us.

Questions, requests or complaints: advernomics@gmail.com.

Information you give us. When you book a strategy call or email us, we collect your name, email address, company, and anything else you choose to tell us. Bookings are handled by Cal.com, which collects your name, email and selected time.

Information collected automatically. When you visit this site we and the third-party tools listed below may collect your IP address, approximate location derived from it, browser and device type, referring URL, the pages you view, how long you spend on them, and the date and time of your visit.

Advertising click data. If you arrive from an ad, we receive the campaign parameters attached to that click so we can tell which campaign brought you here.

This site loads third-party scripts through Google Tag Manager. Being specific about what runs here, because vague policies are worse than none:

Google Tag Manager. Delivers the tags below. Collects no analytics of its own.

Google Analytics 4. Measures traffic, page views and conversions in aggregate. Sets cookies to recognise returning visits.

Meta Pixel. Measures which visits came from Meta ads and allows us to show ads to people who visited this site. Shares event data with Meta.

LinkedIn Insight Tag. Measures which visits came from LinkedIn ads, reports aggregate professional attributes of our visitors, and allows LinkedIn ad retargeting.

Apollo. Records site activity and may match it against Apollo's business contact database to identify the company a visit came from.

RB2B. Website visitor identification. See the section below, because this one deserves plain language rather than a bullet point.

We use a tool called RB2B that attempts to identify individual visitors to this website by name and LinkedIn profile, not just the company they work for.

It works by matching signals from your visit against a third-party identity database that RB2B maintains. When there is a match, we may learn who you are and where you work without you having filled in a form. When there is no match, we learn nothing beyond the usage data described above.

We use this for one purpose: to know which companies and people are researching us, so that outreach and follow-up is relevant rather than cold. We do not sell it, we do not add it to any list you can't get off, and we do not use it to make automated decisions about you.

If you would rather not be identified this way, email advernomics@gmail.com and we will delete any record of you and suppress future matching. You can also opt out directly with RB2B at rb2b.com/opt-out, and blocking third-party scripts in your browser prevents it entirely.

To reply to enquiries and hold booked calls. To deliver and improve the service under an agreed contract. To understand which marketing channels work, so we spend our own budget sensibly. To follow up with people and companies who have shown interest in working with us. To meet legal and accounting obligations.

We do not sell your personal data, and we do not share it with anyone beyond the service providers named in this policy.

We rely on third-party companies to run this business, and they process data on our behalf: Google (Workspace email, Analytics, Ads and Tag Manager), Meta, LinkedIn, RB2B, Apollo, Cal.com for scheduling, and Cloudflare for hosting and DNS. Each has its own privacy policy governing what it does with that data.

Because these providers operate internationally, your data may be processed outside your country, including in the United States and India.

Enquiry and client correspondence is kept for as long as we have a working relationship, and afterwards for as long as we need it for tax and legal records. Website analytics is retained on the default schedules of the tools above. Identified visitor records are deleted on request.

You can ask us what personal data we hold about you, ask for it to be corrected, ask for it to be deleted, or ask us to stop contacting you. Email advernomics@gmail.com and we will action it. There is no form and no process to navigate.

You can opt out of analytics and advertising tracking by blocking third-party cookies and scripts in your browser, by using a tracker-blocking extension, or via the opt-out pages of the individual providers above.

We value your trust in providing us your personal data and we use commercially reasonable means to protect it. No method of transmission over the internet or of electronic storage is completely secure, so we cannot guarantee absolute security.

We may update this policy from time to time. Changes are published on this page with a revised date at the top.

Advernomics, Ground Floor, 6, Near Jagannath Mandir, South Ext 1-A, Trikuta Nagar, Jammu, J&K 180015, India. advernomics@gmail.com.